Archive for September, 2011


Green Marketing has passed its sell-by

September 22nd, 2011

Green marketing debate conclusions:- It is far more relevant for B2B than for B2C. Generic ‘green’ is not effective. Movement


Oomph Seminar Speech – Andy Aston

September 22nd, 2011

“This house believes that green marketing has passed its sell by date.” The Opposing Response: In the classic words of


Oomph II Speech – Dan Vivian

September 22nd, 2011

This House Believes that Green Marketing is passed its sell-by date So Green Marketing – what’s that all about then?


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    It is fantastic to leave a seminar feeling inspired and full of practical ideas. Thursday’s oomph seminar did exactly that, Ben and Dan are naturals at putting an audience at ease which meant real participation from the group. As environmental professionals often form a one person team, it is fantastic to share a room with like minded individuals from local businesses who have faced and tackled similar challenges and can offer insight and advice. Eagerly anticipating the next installment of Oomph!

    Nicola Duffy, Environmental Co-ordinator at Highcross, Leicester

    Thank you both for inviting us to today’s Oomph seminar. From our point of view, we found the stimulus material and subsequent debate insightful from a sustainability perspective, but also in a wider context applicable to the successful deployment of general business initiatives.

    Participant at Oomph Seminar 30 June 2011

    Really enjoyed this morning. I have attended very few seminars over the past two years simple because they are all too similar, often the the same speakers and follow the same theme. Today was most importantly enjoyable, interesting and got the brain cells working. I like small groups with variety of people and backgrounds.

    Participant at first Oomph Seminar 30 June 2011