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CEMEX UK Reporting Strategy

Client

CEMEX UK is part of CEMEX, a global building materials company. The UK operation has a turnover of around £1 billion per annum.

Issue

To build a strategy for CEMEX UK to improve the GRI status for it’s Sustainable Development Report.

At the same time as ensuring that stakeholder concerns are recognised (materiality).

Approach

The strategy involved developing a detailed analysis of sustainable development priorities for CEMEX UK by individual stakeholder groups, as well as isolating the readership and usage of the company’s 2009 report.

A bespoke online stakeholder survey was designed to deliver this in the most cost effective way.

This data provided the basis for a definition of material issues for the 2010 report.

The quantitative survey was supplemented by a number of in-depth workshops involving a cross section of key stakeholder groups.

The combined research delivered considerable insight into both the specific issues and the language of sustainable development for CEMEX UK.

Outcomes

A core materiality matrix was defined from analysis of the quantitative online and qualitative workshop

Increased engagement and continuing dialogue with key stakeholders was achieved

Clarification of audience requirements with implications for the format of future reporting

Client testimonial

Testimonials


It is fantastic to leave a seminar feeling inspired and full of practical ideas. Thursday’s oomph seminar did exactly that, Ben and Dan are naturals at putting an audience at ease which meant real participation from the group. As environmental professionals often form a one person team, it is fantastic to share a room with like minded individuals from local businesses who have faced and tackled similar challenges and can offer insight and advice. Eagerly anticipating the next installment of Oomph!

Nicola Duffy, Environmental Co-ordinator at Highcross, Leicester

Thank you both for inviting us to today’s Oomph seminar. From our point of view, we found the stimulus material and subsequent debate insightful from a sustainability perspective, but also in a wider context applicable to the successful deployment of general business initiatives.

Participant at Oomph Seminar 30 June 2011

Really enjoyed this morning. I have attended very few seminars over the past two years simple because they are all too similar, often the the same speakers and follow the same theme. Today was most importantly enjoyable, interesting and got the brain cells working. I like small groups with variety of people and backgrounds.

Participant at first Oomph Seminar 30 June 2011