UK Coal – Deepening Community Engagement through Digital Communication


UK Coal Surface Mining is a division of UK Coal plc, the UK’s largest coal mining company


To build a contemporary website that will represent the truth and vision of the company and allow content to be managed internally simply and easily, so that it is accurate, up to date and most of all engaging.


Adopted best practice in the design and build of the site. – working to the established 5 planes model of Jesse James Garrett’s “Elements of User experience”; progressing through strategy, scope, structure, skeleton, surface. We avoided the temptation to leap to a visual design immediately and worked through the development of a full technical and creative brief.

We were commissioned to take a variety of photographs for the site from restored and operational mines.

The project also involved some bespoke training on the content management system for nominated authors and editors.


A new website with relevant and fresh content that is regularly updated from within the organisation.

Empowered staff and new transparent approach to communication and the publishing of information.



It is fantastic to leave a seminar feeling inspired and full of practical ideas. Thursday’s oomph seminar did exactly that, Ben and Dan are naturals at putting an audience at ease which meant real participation from the group. As environmental professionals often form a one person team, it is fantastic to share a room with like minded individuals from local businesses who have faced and tackled similar challenges and can offer insight and advice. Eagerly anticipating the next installment of Oomph!

Nicola Duffy, Environmental Co-ordinator at Highcross, Leicester

Thank you both for inviting us to today’s Oomph seminar. From our point of view, we found the stimulus material and subsequent debate insightful from a sustainability perspective, but also in a wider context applicable to the successful deployment of general business initiatives.

Participant at Oomph Seminar 30 June 2011

Really enjoyed this morning. I have attended very few seminars over the past two years simple because they are all too similar, often the the same speakers and follow the same theme. Today was most importantly enjoyable, interesting and got the brain cells working. I like small groups with variety of people and backgrounds.

Participant at first Oomph Seminar 30 June 2011