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Finding the right path

Strategy

Bringing It All Together… Or Why We Need More Stuarts Than Bobs…

The Vivian Partnership has a unique tool to guide strategy and drive commercial success. Our Sustainability Pathfinder™is a clear and straightforward model that defines an organisation’s current sustainability profile. It then allows a way forward in the short, medium and long-term to be determined.

Sir Stuart Rose at M&S, proved that profit and running businesses sustainably can work in harmony and can be very mutually beneficial.

Not quite Bob Diamond’s ill-fated approach at Barclays.

The model provides a balanced, coherent and measurable path; it is up to the individual organisation how far it chooses to go along their road to sustainability. Not everyone needs the 180 objectives of Sir Stuart’s famous Plan A.

By balancing the capability of the operation’s product and service offering with the transparency of its sustainability messages; one can minimise risk and optimise commercial opportunity. Everyone across the organisation can talk more confidently and knowledgeably and very importantly walk a little bit taller. Sustainability Pathfinder™ will define how a business or brand can use its credentials to deliver financial value by clearly matching them to compelling communications that may surprise with their power and efficacy.

Short term benefits – indexing and risk reduction

The benefits are immediate as risks are reduced through delivering messages with clarity and substance; improved confidence of customers, employees and suppliers in the business capability is delivered; as is a better recognition of the competitive risks. For some this initial stage may help to reduce loss of business from customers expecting higher levels of capability. It is very effective in identifying defensive, tactical actions for short term benefit. Sustainability Pathfinder™ is a framework to set the development agenda and the ambitions that can or need to be set.

Long Term Benefits – balance, trust and leadership

Trust is slowly earned and quickly lost. One of the key benefits of using Sustainability Pathfinder™ is that transparency and capability remain the focus of balance as improvement and confidence is delivered. This confidence can open up access to new products, innovation in raw materials and processes, less waste and lower energy spend. It can also support the  retention and attraction of the most talented and committed people through a clear commitment by the organisation to do the right thing. Overall the outcome will be reflected in an enhanced reputation of the organisation, its people, its products and its way of operating.

In my experience Ben Vivian is one of the very few people who have been able to bring together academic and intellectual knowledge that clearly puts him at the forefront of the sustainability field and a practioners ability to create and implement programs that have been able to make a real difference.” Derek Young, Global Sustainability Director, Performance Surfaces & Materials, Invista

Testimonials


It is fantastic to leave a seminar feeling inspired and full of practical ideas. Thursday’s oomph seminar did exactly that, Ben and Dan are naturals at putting an audience at ease which meant real participation from the group. As environmental professionals often form a one person team, it is fantastic to share a room with like minded individuals from local businesses who have faced and tackled similar challenges and can offer insight and advice. Eagerly anticipating the next installment of Oomph!

Nicola Duffy, Environmental Co-ordinator at Highcross, Leicester

Thank you both for inviting us to today’s Oomph seminar. From our point of view, we found the stimulus material and subsequent debate insightful from a sustainability perspective, but also in a wider context applicable to the successful deployment of general business initiatives.

Participant at Oomph Seminar 30 June 2011

Really enjoyed this morning. I have attended very few seminars over the past two years simple because they are all too similar, often the the same speakers and follow the same theme. Today was most importantly enjoyable, interesting and got the brain cells working. I like small groups with variety of people and backgrounds.

Participant at first Oomph Seminar 30 June 2011